All-New Content Further Expands the Hit MMO Racing Game This Fall

Vancouver, British Columbia. – Black Box, an Electronic Arts studio (NASDAQ:ERTS), today announced that Need for Speed™ World, the massively multiplayer online action racing game, has surpassed one million registered users. In the coming weeks and months, Need for Speed World will be adding new features and game-expanding content including more cars, deep performance customization, a new world region and a co-op pursuit mode.

Need for Speed World is the First Massively Multiplayer Online Action Racing Game

Vancouver, British Columbia. – March 16, 2010 – Black Box, a studio of Electronic Arts Inc. (NASDAQ:ERTS), today announced that the closed beta for Need for Speed™ World, the massively multiplayer online action racing game has begun. Over the course of the next few months, thousands of players worldwide will have the opportunity to claim one of the limited slots in the PC beta test by enlisting at world.needforspeed.com. Need for Speed World testers will be the first in the world to get an insider’s look at this hotly anticipated racing MMO, and their constructive feedback will go straight back to the development team to help add polish, finesse and tuning to the final product.