LEADING MEN’S GROOMING BRAND TEAMS UP WITH GLOBAL MEN’S HEALTH CHARITY TO RAISE AWARENESS OF CANCERS AFFECTING MEN.
New York, NY, October 5, 2011. The Art of Shaving is pleased to announce a partnership with pioneering global men’s health charity, Movember, in support of their 5th annual US fundraising campaign. Originally founded in Australia by a small group of buddies, Movember has rapidly become a global movement when guys can grow a Mo - slang for moustache - during the month formerly known as November, to raise awareness and funds for men’s health and cancers affecting men.
Participation is not only fun, but simple. Once registered, men are challenged to start the month clean-shaven and grow a Mo. The moustache becomes the hairy ribbon for men's health and the guys growing them become a walking billboard for 30 days. The growth of a new Mo inspires conversations about not often talked about topics - men's health and cancer affecting them.
To kick-off the partnership, The Art of Shaving will make an initial donation of $10,000, while also encouraging The Art of Shaving Team Members across the nation to register at Movember.com and recruit. Additionally the brand will match team donations made via The Art of Shaving’s Movember team at MoBro.co/theartofshaving, up to an additional $25,000.
For The Art of Shaving Team Members, participation is part noble, part indulgence. To start Moustache Season clean shaven, The Art of Shaving invites all MoBros to register for the November 1st complimentary Movember Hot Towel Shave. To keep Mos well groomed throughout the rest of the month, The Art of Shaving is offering a $10 ‘Keep It Neat’ Movember Hot Towel Shave. Both services are redeemable at Barber Spa locations only and Mo Bros must register online. The Movember services are subject to appointment availability. Registration begins on Monday, October 17th at TheArtofShaving.com/Movember. All proceeds from the ‘Keep It Neat’ Shave will be donated to Movember.
As Damon Jones, a spokesperson for The Art of Shaving, comments; “The Art of Shaving brand aficionados are united by an appreciation of the artistry of a traditional barber shave experience and committed to achieving the perfect shave. We believe that this brotherhood of like-minded men can unite to help support this important cause, raising funds and awareness for men’s health issues while engaging in the ritual of the shave. ”
As Adam Garone, CEO and Co-Founder of Movember comments; “Last year Movember became a truly global movement. Through the power of the moustache almost half a million Movember participants raised $174 million making it the largest non-government funder of prostate cancer research in the world. Nearly 65,000 American MoBros raised $7.5 million.”
Movember is a month long charity event that asks participants to start clean shaven on November 1st, and then grow a moustache for 30 days to raise funds and awareness for prostate cancer and other men’s health issues. The Anaheim Ducks will serve as Movember ambassadors again this year, with George Parros shaving his famous facial hair to support the cause. The NHL’s Anaheim Ducks teammates George Parros, right wing, Saku Koivu, alternate captain and center, Ryan Getzlaf, captain and center, Corey Perry, right wing, Teemu Selanne, right wing, Matt Beleskey, left wing, Sheldon Brookbank, defenseman, and other players will attend in Washington. 1050 Connecticut Avenue Washington, DC 20036 5-7PM, 10/31.
Movember aims to forever change the face of men's health through the power of the moustache, by raising awareness and funds that will reduce the number of preventable male deaths by cancer. Since inception as a charity event in 2004, over 1.1 million participants have raised over $174 M for the cause, with official Movember campaigns taking place in ten countries. For more information please visit www.movember.com. Movember is a registered 501(c)(3) charity.
About The Art of Shaving
Founded in 1996, The Art of Shaving is considered the world’s leading premium shaving brand with its aromatherapy-based grooming products, high-end shaving instruments, and a retail chain dedicated to men’s shaving. The Art of Shaving has trademarked its wet shaving system “The 4 Elements of the Perfect Shave” – Prepare, Lather Up, Shave, and Moisturize – and is recognized as one of the best-selling men’s brands at high-end department stores. The Art of Shaving Shops are found in 60 self-named locations across the US. The Art of Shaving is sold online at www.TheArtofShaving.com and at fine retailers such as Nordstrom, Bloomingdale’s, Sephora, Neiman Marcus, Barneys New York, Saks Fifth Avenue, and Macy’s. The Company, which was started in a kitchen, is now a worldwide organization still nurtured by the founders' same talent and passion. They have succeeded in creating a brand with a mission, one that promises to be a household name for generations to come.
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