Blue II's Favorite Food to Give Away Bags of Natural Pet Food if the ’Dawgs win the Championship

HOUSTON - (April 3, 2011) - This year, Holistic Select® premium food for pets is giving people one more reason to root for the underdog. In celebration of the fact that it is the favorite food of college hoops bulldog mascot, Blue II, the company will give away a coupon* for a six-pound bag of dry dog food or a three-pound bag of dry cat food to people across the country if Indianapolis’ prized ’Dawgs win the national championship on Monday, April 4, 2011.

“We've had a lot of fun this past week, following Blue II’s adventures as he prepared for his trip to Houston,” said Thano Chaltas, chief marketing officer for Holistic Select. “We know he's a fan of our food, so we thought we’d encourage people across the country to truly root for the underdog and reward their pets with a taste of our favorite recipe if his team wins the title.”

To be eligible to receive a coupon*, pet parents over the age of 18 must register at www.holisticselect.com/blue2 between the hours of 12:01 a.m. and 11:59 p.m. EDT on Tuesday, April 5, 2011. The coupon giveaway is valid only for one day and only if Blue II's team, The Butler Bulldogs, wins the championship game. For more details, please visit www.holisticselect.com/blue2.

*while supplies last

About Holistic Select® –Pet Food for the Pet-Wise Parent.TM

Holistic Select, a proud member of the WellPet family of brands, is the line of pet food and snacks for the pet-wise parent. Holistic Select is built on a foundation of premium proteins, fats and carbohydrates, and is filled with a unique set of Select Actives® known as “Nature’s Power Ingredients.” This complementary blend of enzymes, direct fed microbials, botanicals and phytonutrients provides superior nutritional benefits and enhances the whole body health of pets. Holistic Select food and snacks have no added artificial colors, flavors or synthetic preservatives. Visit: http://www.holisticselect.com to learn more. Find Holistic Select on Facebook at http://www.facebook.com/holisticselectpetfood and Twitter at http://twitter.com/holisticselect.