12.3 MILLION FANS TUNED IN – UP 40 PERCENT FROM 2009

MOST-WATCHED ALL-STAR GAME IN CABLE HISTORY

Following a record-setting regular season and playoffs, the NFL posted the most-watched Pro Bowl in a decade.

The 2010 Pro Bowl on ESPN was watched by an average of 12.3 million viewers, the most for a Pro Bowl since the 2000 Pro Bowl (13.2 million viewers on ABC) and a 40 percent increase from last season (8.8 million viewers on NBC).

The 12.3 million viewers also marks the largest viewership for any All-Star game ever on cable television.

This year, for the first time, the Pro Bowl was played in the Super Bowl city the week before the Super Bowl. The game at Sun Life Stadium in South Florida drew 70,697 fans – the highest attendance for the game in more than 50 years (1959).

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