Super Bowl commercials have become an art form in this country. They don’t get ignored as much as the average commercial because of the amount of money being spent on them. When a company is spending $3.5 million for a 30-second spot, plus the cost to make the commercial, consumers expect a lot.

One company, Skechers, had Kim Kardashian in their ad campaign last year but this year they went in a different direction, a bad direction. They decided to include a shot of a dog track in Tuscon, AZ. Here is a petition with all of the facts.

https://www.care2.com/c2c/groups/disc.html?gpp=28932&pst=1337332

I have adopted and fostered many greyhounds over the years and they always have some sort of mental or physical trauma. You will hear a lot of “PR SPIN” coming out of the mouth of the track and the company involved because of the size of their investment.

“I happen to think that they didn’t know that which is unfortunate because they should have done their homework,” said David Shoffner, an ad specialist. This is not the kind of pre-game buzz that you want.”

The bottom line for this commercial is it won’t get scrapped and they will hope that the average American doesn’t care about these dogs because they enjoy gambling at the races without ever considering what happens and what is happening to these dogs after the fact. Somewhere between 20,000-50,000 greyhounds are still killed each year. Greyhounds are considered "livestock" in the eyes of lawmakers giving them less rights than the average dog. Dallas Mavericks owner Mark Cuban is in this commercial, why did he allow himself to be involved in this project?

Doritos will always be a big player in this ad space and that’s because they have managed to include the public in the process.

“They have hundreds of spots sent in every year. I have seen the five finalists and they look fantastic. They look like professionally made spots. I have to say this works really well for Doritos. There is a $1 million dollar prize if they win the USA Today SB ad poll. Two of the last three years that’s exactly what happened. The spot won that poll.”

David and I are not big fans of the Go Daddy ads so we moved on and talked about the game itself, the experience and the impact that the game has on Madison Avenue.

“No other television even has as many people watching and they are paying attention to the commercials more than any of the time of the year which is some of the reason the networks charge so much for them.”

DVR's have had a big impact on the industry as well.

“Advertisers have had to struggle with the DVR and people fast forwarding commercials. But with the DVR these commercials will get a second life when viewers want to watch them again,” he said, and then he talked about how these commercials get consumers on the Internet.

“Last year’s spots had 360 million views online and they are expecting 500 million views this year.”

The commercial list will be out on February 2nd. We all know that 90-year-old; Betty White will certainly be in at least one ad this year. She’s money in the bank right now for advertisers.

“I think it works because she’s such a pop culture icon.”

(www.spotbowl.com) -- a national Super Bowl advertising poll now in its ninth year. Check them out for more information.