The exhilarating chase for the Sprint Cup is on! As NASCAR’s top drivers battle it out on the track, fans of Kasey Kahne and the No. 5 Farmers Insurance Chevrolet can get their game on with the "FARMERS INSURANCE START YOUR ENGINES SWEEPSTAKES" and play for a chance to win $35,000 towards a new Chevy at HendrickCars.com! The 8 week contest launches this week and runs through November 15th.

Simply visit the Farmers Racing page on Facebook (https://www.facebook.com/FarmersRacing/app_429711717063856) and select a key. Players will automatically be entered into the grand prize drawing and if the engine starts they’ll win an instant prize - a $25 or $50 certificate good towards Kasey Kahne gear at the NASCAR.com Superstore. Five instant prizes will be handed out daily. Enter once a day, every day – the more you play, the better your chances of winning.

Check out the video to see how it works: http://www.youtube.com/watch?v=Q2gKEcZtj4U.

The best part: In this sweepstakes no one goes away a loser thanks to exclusive (and hilarious!) consolation prizes featuring Kasey Kahne himself.

In lieu of an instant prize, all players will unlock never-before-seen videos of Kasey in true Farmers humor – i.e.: Kasey Kahne Driving Backwards While Speaking Backwards. The 6 consolation videos alone are reason enough to play along - how many sweepstakes can that be said about?