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Home | Footballology

How Leadbolt Changed The Tampa Bay Bucs Playbook

PostDateIcon Mon, 2011-09-05 20:37 | PostAuthorIcon Russ_Cohen

The Tampa Bay Buccaneers are a progressive thinking organization. In a recent move to try and get ahead of the competition they decided to put their playbook on tablets.

“Through an intermediary I was contacted. All we did was come in as an advisory capacity,” said Leadbolt Ceo, Dale Carr. “The Bucs are the trailblazers. If this makes it easier to use and they win then they get credit. I think it’s a smart and bold move and the sky’s the limit.”

Leadbolt has spent year and a half developing their technology and they are experts in the mobile and handheld computing advertising field. They help companies make more from their apps in the app store like the Google’s of the world.

“We are the masters of what it takes to get end users to interact with their apps.”

The NFL can be a rough and tumble league. Tablets can break; suffer from sun glare and lot more. Will they survive being out in the battlefield?

“Screens have protectors to use but they aren’t foolproof. They will suffer from general bumps and moistness and the blood, sweat and tears of the game. They will be handled as fragile. You can get around it.

“This will definitely set the pace for the future of playbooks.”

Carr, is an Australian who doesn’t have a lot of experience watching the NFL.

“A little bit, but I’m not an expert. That’s really for our US team. I do a lot of traveling around the world.”

Most consumers have never heard of Leadbolt because they work in the background behind the scenes.

“A lot of the stuff is white labeled. You would see an ad in the app but you might not even see who we are.”

Besides the NFL the list of companies that use their technology is quite impressive.

“McDonald’s, Taco Bell, Groupon and K-Mart are a few of them,” he added. “For now it works well for us because we are dealing with the large household brands and it doesn’t dilute that. They want to be seen as the core focus.”

If this trial run with the NFL is successful it can not only revolutionize their game but it can spread to other sports as well.

“The message is advertising is the wave of the future on the mobile the opportunities are even greater to reach end users. People should appreciate that there are opportunities that exist.”

And don’t worry; you don’t have to have a 4G phone to use some of their products.

“No, no, mobile advertising, any mobile that’s capable of accessing a website or the Internet and you will certainly see our technology in play.”

The season starts this week and when it does a lot of people will now be watching Tampa a bit more closely.

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